The Directories

"You won’t find more cost effective local advertising" Owner Touch Health and Beauty

Over the last 8 years the directories have been providing many local shops, businesses and trades people with an unrivalled platform to promote themselves to the local community at a low cost that doesn’t break the bank! We now have over 150 regular advertisers offering a vast range of products and services who are all benefiting from the directories.

Readability and usability to the reader is of paramount importance to us. Our job is to ensure people read, enjoy and most importantly use the directories. Month after month we maintain a healthy advert to editorial ratio – not just a book crammed cover to cover with adverts! We aim to make the editorial content as wide, varied and as relevant as possible. We have a host of regular features including travel, recipes and puzzles. In addition to our regulars we run various topical features which include beauty, health, motoring, celeb interviews, fashion and many more topics of general or local interest. Aside from our editorial content, there are two pages toward the back of the directories which are solely dedicated to providing useful information, made up of useful contact numbers, opening hours or local shops and an up-to-date what’s on guide. It is largely because of this that we find our directories have a great shelf life in the household, they are kept and referred to repeatedly and used as a point of reference.

The combined circulation of all three directories is just over 24,000 homes covering the Eastleigh and Winchester areas. To maximise our circulation capability, keep our rates low and readership levels high we split our distribution over two months. This means whilst we print an issue monthly, an individual resident will receive a copy bi-monthly (or six issues in a year). Each directory is delivered to a total of 8,000 homes in their respective areas across two months.

In addition, we place 350 copies at various pick up points locally. Door-to-door distribution of the directories is managed by a reputable distribution company who ensure that they reach every doormat they are supposed to. Generally distribution commences around the 15th of each month and takes around one week to fully reach all the designated areas. For peace of mind once the distribution is complete we carry out a “back check” or around 5% of the total distribution area to be sure people are receiving a copy when they should be and no homes are being missed from any of the routes.


Click on one of our publications below:


Eastleigh Villages

Edition

eastleigh villages directory
8,000 homes in:

Eastleigh Town &
Boyatt Wood

Eastleigh Town

Edition

eastleigh town directory
8,000 homes in:

Bishopstoke Fair Oak &
Horton Heath

Winchester

Edition

8,000 homes in:

Winchester including
Colden Common,
Shawford & Twyford

 

We have used Chris and his team at Media Methods for a long time now providing us with all our print requirements. We have found their speed of service, quality of print & competitive price structure hugely beneficial to us as a company.

David Stevens, Managing Director AWL Ltd

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